Marketrac provides lenders, title companies and builders with an interactive, robust means to measure competitive market share and volumes by geographic area, transaction and loan type.
With Marketrac, you can:
- View current market trends
- Access nationwide graphical and tabular data
- Compare your organization to your competitors
Surgical Market Intelligence, Comprehensive Business Insight
Add precision to planning sales territories and quotas, managing sales representative or branch office performance, and locating expansion markets. Accurate and fast, this powerful database provides publicly recorded mortgage transactions through a user-friendly website where you can choose from dozens of report options for tracking lender, title and geographic area transaction volume.
Markets From Every Angle
Spot emerging markets and track loan origination activity by ZIP code(s), county or counties, MSA(s) or state(s). Marketrac gives you the flexibility to search among specific loan types, including new home, resale, construction, REO sales, timeshares, refinance and equity. You can further refine your search through residential/non-residential, fixed/ARM and conventional/government loans. Specify the type of transactions you’re focused on, and Marketrac will provide details for which lender and title companies hold concentrated shares.
Information That Keeps You Ahead of the Competition
View loans by product or geography to uncover competitors’ strategies or by builder name to target developers for subdivision loans. Customize searches monthly or quarterly over the most recent three years, including current month-to-date and year-to-date searches, to compare current and historical activity.
The Power of Best-in-Class Data
The data used in Marketrac is collected for statistical analysis and summary. Lender and title company names are standardized, mortgage amounts are key-verified and high-liability transactions are reviewed to ensure data integrity. Utilize interactive dashboards to analyze your data with color charts that can graph any column of data in each report. Access geographic and transaction detail reports within an existing report without performing a new search.
Additional Benefits:
- Measure competitive market share by geographic area, loan and transaction type
- Identify markets for geographic expansion
- Monitor sales performance by loan/transaction type and branch office
- Pinpoint title company and lender relationships
- Establish sales goals based on market potential
- Improve market share accuracy by creating a lender/title grouping feature, which can be used to aggregate or highlight competitors
- Decrease search time by providing dynamic coverage dates for the specific geography selected
