CoreLogic Launches Advertising Network for Multiple Listing Services
Email Dan Smith
March 07, 2013, Irvine, Calif. –
—Greater Las Vegas Association of REALTORS® to Use Comprehensive Solution to Monetize Website Traffic—
CoreLogic® (NYSE: CLGX), a leading residential property information, analytics and services provider, today announced that it has launched CoreLogic Real Estate Ad Network, a new end-to-end advertising solution that makes it simple for a multiple listing service (MLS) to monetize website visitor traffic. Unlike third-party ad programs, CoreLogic Real Estate Ad Network integrates directly with CoreLogic MLS systems, creating a new opportunity to increase total advertising revenue.
Advertisements are sourced from hundreds of national agencies and advertisers and are then contextually placed by advertising professionals for best presentation and exposure. The solution uses high-speed ad servers for optimal MLS and website performance, as well as specialized technology that automatically blocks inappropriate, distasteful and malware-infected ads.
“CoreLogic has created a unique MLS advertising solution that overcomes the shortcomings of other programs,” said Nelson Janes, CEO of the Greater Las Vegas Association of REALTORS®. “They have the domain expertise to implement an effective solution that doesn’t jeopardize our reputation or the quality of our services, and we retain full control over the ads on our sites. LasVegasRealtor.com receives thousands of unique visitors each day; safely generating a sustainable return on that traffic will help us enhance member services and keep fees down.”
In addition to ad sales and brand protection, CoreLogic Real Estate Ad Network provides additional key services an MLS needs to effectively monetize its site traffic: campaign and yield management, operations, billing, collection and monthly reporting. CoreLogic MLS system customers work directly with their existing account representatives.
“Real estate websites are extremely valuable to advertisers because people make significant purchases and try new brands both during and after a real estate transaction,” added Ben Graboske, senior vice president, Real Estate & Financial Services, Global Sales and Client Strategy, CoreLogic. “The CoreLogic Real Estate Ad Network brings the right advertisers together with the right consumers. When that happens, everyone wins.”
For more information on CoreLogic Real Estate Ad Network, CoreLogic MLS system customers should contact their account manager. For more information on CoreLogic MLS Solutions, visit www.corelogic.com/mls.
CoreLogic (NYSE: CLGX) is a leading property information, analytics and services provider in the United States and Australia. The Company’s combined data from public, contributory, and proprietary sources includes over 3.3 billion records spanning more than 40 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, transportation and government. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in seven countries. For more information, please visit www.corelogic.com.
CoreLogic and the CoreLogic logo are trademarks of CoreLogic, Inc. and/or its subsidiaries. All other trademarks are the property of their respective holders.