Lenders who understand borrower behavior are more successful at optimizing revenue, developing new products and growing business. However, gaining this knowledge is difficult without the right tools.
Visualizing the Behavior of Short-term Lending outlines the benefits of using behavior models to visualize borrower behavior and stimulate problem-solving dialogue. These models reveal ways in which advanced analytics can be used to drill down on the data to segment borrowers, determine the lifetime value of customers, establish loan amounts, and more.
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