Our Ad Network Brands
Many third-party ad networks rely for inventory on discount remnant ad networks several generations removed from the original advertisers—ad clearinghouses where ad quality is a decidedly secondary consideration. Our network deals directly with advertisers and agencies.
The result is high ad quality from respected advertisers.
Is It Worth It? Decoding Ad Revenue
Revenue from ad networks is measured as a percentage of CPMs. CPM means Cost Per Thousand—the price of a thousand viewer impressions.
CPM can be a misleading measure, however, because it treats all ads as equally effective (they aren’t). eCPM—effective CPM—measures ad earnings per thousand viewer impressions. eCPM ad earning power determines the size of the revenue pie you get a slice of. If your slice is part of a $100,000 pie, it’s worth a lot more than the same-size slice of a $10,000 pie.
Due to our consistently larger eCPMs, CoreLogic Real Estate Ad Network ads can produce significantly more revenue for you than smaller third-party network eCPMs.
More Non-Dues Revenue—with Less Risk
Third-party ad-serving networks can jeopardize your MLS’s credibility with second-rate, poorly matched advertising and makeshift technologies that put your system’s performance at risk—undermining both the presentation and perceived quality of your service.
In place of this, our integrated real estate ad network offers:
- Seamless operation with CoreLogic products and platforms
- Blazing network speed, proven reliability and performance
- Top real estate-related ads that enhance your pages
- Automatic protection from viruses and malware
- Same direct control over ads as over MLS content
- Revenue based on actual ad performance (eCPM)
- Support for both business and consumer advertising
CoreLogic Real Estate Ad Network creates stable, mission-supporting MLS advertising revenue while minimizing risk to your critical systems and customers’ satisfaction.
