The all-new CoreLogic Precision Marketing helps you identify and engage with your current and past customers before the competition. Precision Marketing leverages real-time geospatial and CoreLogic proprietary CLIP® data to determine a customer’s home purchase intent, letting you quickly and accurately identify prospects demonstrating strong purchasing intent.
With Precision Marketing, you can identify prospects much faster than traditional methods using real-time data. Key factors such as geography, property values, and weekly visits to homes help you narrow the target clients when it matters most.
Precision Marketing contextualizes leads with deeper insights. Time, geography, and other indicative factors enhance understanding of your client’s purchasing intent to add context, remove noise, and improve lead scores—helping you transform leads into qualified opportunities.
With Precision Marketing, you can identify the right clients, with the right message, at the right time. No more general messages or cold calls. You can now engage with clients by understanding their purchasing intent to offer products to facilitate their home-buying journey.
Instead of spending money and time on lead lists harvested thousands of times, Precision Marketing reduces client acquisition costs by identifying prospects based on their readiness to buy. By knowing when your clients may be considering buying a new home, you can align them with your offers, even before they get prequalified.
CoreLogic uses data that does not rely on cookies, which will be retired from most digital platforms by 2024. The patented unique property identifier allows us to narrow the search based on geographical markets, property values, and home visits within a week.
Read Article: Third-Party Cookies May Crumble, but Maybe That’s a Good Thing for Marketers
Sometimes the best business opportunities are with the people you already know.
In a market with tight inventory and high interest rates, finding new business is more difficult than ever. So instead of casting your net wider, build deeper relationships with your current customers to keep business in-house and provide your customers with a better overall experience.
Precision Marketing allows mortgage lenders and servicers to mine their own customer databases and identify customers who are in the market for a new home, looking to refinance, or considering a home equity loan.
By using a combination of CLIP data and location intelligence, we can help you identify which of your customers are currently in the market so you can beat the competition by sending out the right message at just the right time.
See Precision Marketing in Action
HousingWire CEO Clayton Collins sits down with Praveen Chandramohan, executive of Digital Mortgage Solutions at CoreLogic, to discuss Precision Marketing and how it can help lenders in the future.
Lenders are confronting declining mortgage volumes and the growing effort required to acquire and retain customers. Additionally, they must adapt to the shifting expectations of tech-savvy borrowers who demand speed and convenience in the mortgage industry.
The main goal is to provide a transformative solution that empowers lenders to identify customers demonstrating strong purchasing behaviors using property and location data.
Precision Marketing enables faster and more accurate prospect identification, better engagement and a competitive edge based on comprehensive and near real-time data insights. This reduces customer acquisition costs (CAC) and increases marketing efficiency.
CLIP (CoreLogic Integrated Property) is a groundbreaking property identifier that grants access to in-depth data on every property parcel in the U.S., giving lenders comprehensive property knowledge and a competitive edge.
Property, location and client data linked via CLIP help identify interested buyers by identifying customers visiting listed properties for sale. This information is used to optimize conversion rates and improve ROI.
Lenders need to ensure continued customer engagement as the industry moves away from third-party cookies and regulations limit the use of cookies for advertising.
Precision Marketing is a viable alternative to cookie-based advertising since it focuses on in-market and high-intent customers and can enrich our client’s CRM with new insights about their customer’s purchasing intent.
Advances in technology and connectivity have redefined retail, which means you should redefine how you reach customers.
Knowing about your target audience’s location and lifestyle preferences can make the difference between reactively responding to economic tailwinds and actively laying the groundwork to grow with your consumers.
We are working to help retailers cover that last mile by integrating location intelligence into marketing efforts that keep tabs on target audiences.
Acquiring customers is increasing in cost and complexity. Rather than accept the status quo, give yourself a competitive edge by incorporating real-time location and property data into your prospect identification efforts.
Locate customers demonstrating strong purchasing behaviors and capture their attention — even before they’ve made a decision.
By using Precision Marketing, you increase your efficiency and reduce customer acquisition costs in a market where every penny counts.
Read our Mortgage use case datasheet for more details on how Precision Marketing will help you get ahead of the competition.
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Are you a mortgage servicer or lender? Are you ready to find the location intelligence solution that is right for you?
CoreLogic’s CLIP identifies each property by a unique number, aggregating comprehensive, highly accurate data so you can make critical decisions with better information. Learn more about how CLIP underpins CoreLogic’s products and services.
Prepare for the future with Climate Risk Analytics™ by CoreLogic® — a comprehensive climate model that combines property data, financial data, and peril data to help you predict the climate’s impact on your properties.
Supercharge your data with the CoreLogic® Discovery Platform™ — a secure, cloud-native data exchange and analysis ecosystem that delivers property insight in days, not months.
